70% of crypto payments successful the European Union spell toward retail, nutrient and beverage purchases, according to a study from Oobit, a cryptocurrency payments level that surveyed its users’ spending habits.
The report, which denominated each transactions successful US dollars, showed that the mean outgo size utilizing the Oobit app was $8.36, portion the mean deposit into the app was astir $85. After retail and nutrient and beverage purchases, 26% of payments went to tourism-related activities specified arsenic lodging, question and aviation. 1.5% went to authorities services and integer payments, portion an further 1.5% went to miscellaneous purchases similar healthcare and entertainment.
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The study notes that the accrued adoption of crypto payments is apt owed to the increasing acceptance of integer assets successful the EU, with accrued credibility coming from governments passing crypto legislation. However, 92% of payments came by utilizing the USDt (USDT) stablecoin, which has tally afoul of the MiCA regulation which went into afloat effect connected Dec. 30, 2024.
Oobit’s study supplements information from Chainalysis, which showed that adoption of cryptocurrency successful Central, Northern, and West Europe (CNWE) has grown 44% year-over-year. For transactions nether $1 million, the stablecoin marketplace successful that portion has grown astatine a complaint 2.5 times faster than that successful North America.
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Micropayments, stablecoins increasing crypto usage cases
Micropayments, which sometimes usage stablecoins, person been a increasing usage lawsuit for crypto. Advances successful exertion similar the Lightning Network, which has permitted speedy micropayments successful Bitcoin (BTC), and crypto debit cards which connection spending successful crypto with “crypto-back,” person spurred this adoption. As Oobit notes successful the rubric of its report, crypto is moving from memes to a means of exchange.
These changes person begun to spur worldwide adoption. In June 2024, Nubank brought the Lightning Network to 100 cardinal Latin American customers.
In June 2023, IBEX partnered with Grupo Salinas to let millions of Mexicans to pay for their net bills with Bitcoin. On March 13, 2025, Ripple secured a Dubai licence to offer crypto payments successful the United Arab Emirates.
Then determination are the stablecoins themselves similar USDt and Circle’s USDC (USDC). According to DefiLlama, the stablecoin marketplace headdress has grown from $62.8 cardinal connected April 1, 2021, to $229.6 cardinal connected March 18, 2025, a percent emergence of 266%.
Stablecoin marketplace headdress from April 1, 2021, to March 18, 2025. Source: DefiLlama
These fiat-pegged cryptocurrencies are often utilized successful processing countries wherever the section currencies are being devalued.
As Arthur Azizov, CEO of B2BINPAY, wrote successful a February 2025 sentiment portion for Cointelegraph, crypto payments may acquisition an improvement from 2025 onwards. Some cardinal factors to ticker retired for are the debut of cardinal slope integer currencies, which could propulsion citizens to much decentralized options, and the mesh betwixt crypto outgo providers and accepted concern companies.
Magazine: Bitcoin payments are being undermined by centralized stablecoins
