Verb Technology rebrands to TON Strategy Co., becoming the first public company to hold Toncoin ($TON) as a treasury reserve.
Verb Technology, a company listed on Nasdaq as VERB, has announced a major change. It plans to rebrand as TON Strategy Co. (TSC) and become the first publicly traded company to hold Toncoin ($TON) as a treasury reserve. This action comes after a major investment by a private company, amounting to $558 million, headed by Kingsway Capital. This investment was participated in by more than 110 investors that including institutions and crypto experts.
Verb to Use Toncoin as Primary Treasury Asset
In order to implement this strategy, the firm has signed a PIPE (Private Investment in Public Equity) agreement. In the deal, it will be selling approximately 58.7 million shares, inclusive of pre-funded warrants at 9.51 per share. This is price of the stock as of August 1st, 2025. The transaction will be completed at some time before August 7, 2025, with customary conditions.
After the deal is closed, Verb Technology will spend the majority of its money on purchasing Toncoin. $TON is the native cryptocurrency of The Open Network (TON) blockchain. The company seeks to have Toncoin as the main asset of its treasury reserves. This implies that TSC will emerge as one of the biggest holders of $TON in the entire world.
Also, this plan may have a long-term payoff. The company will receive staking yields because of the ability to stake with $TON. Such yields may assist TSC to produce positive cash flow and a self-sustainable Toncoin strategy. Besides, the basic business activities of Verb will not be stopped, they might even be increased along with the new treasury project.
It should be mentioned that this ruling is particularly linked to the recent activities of Telegram and the TON Foundation. Back in January, they revealed that TON will become the official blockchain that is used to power the growing digital ecosystem of Telegram. Consequently, Telegram users can now operate with $TON with no switches of the platform directly within the app. TON also supports mini apps, ads, and even tokenized ownership of such assets as usernames and NFTs in Telegram.
Related Reading:
Telegram Launches TON Wallet for 87M U.S. Users
In the U.S. alone, Telegram recently launched its TON Wallet, a secure crypto wallet, to 87 million users. Globally, Telegram has stated that it has more than 1 billion monthly active users; it is the fastest-growing large messaging platform.
Related Reading: TON Wallet Launches in U.S. With In-App Crypto Transfers
Commenting on the strategy, Manuel Stotz, who is to become the Executive Chairman of TSC, expressed his opinion. According to him, Telegram is the best platform of the worldwide crypto community, and the heart of it is the currency that has to be called $TON. His opinion is that it is reasonable to accumulate long-term $TON since there is also an advantage of staking revenues.
In the same vein, Peter Smith, the CEO of Blockchain.com and future Special Advisor to the company, described this development as a huge milestone in the adoption of crypto. He complimented the vision of the team and indicated that the new management possesses the appropriate blend of knowledge on crypto and institutional background.
Lastly, Rory J. Cutaia, the company CEO of Verb Technology, felt giddy. He is excited about collaborating with the new management and feels that this transaction will build lasting value to the shareholders of VERB.
The post Verb Technology to Become First Public Toncoin Treasury Holder appeared first on Live Bitcoin News.
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